Has COVID-19 Made Recruiting Less Important?

Has COVID-19 Made Recruiting Less Important?

By Fabrizio Fornarelli

Just few months ago, we had a very low unemployment rates, a lot of jobs openings, and some sort of good economy. The open positions were more than qualified candidates, and the only thing more difficult than recruiting great employees was retaining them. 

Everything changed almost overnight, the COVID-19 pandemic threw businesses into unfamiliar territory, the past few weeks have brought mass layoffs, driven many small businesses to close their doors indefinitely, and forced companies to push the pause button on hiring. 

While essential businesses, such as those in healthcare and logistics, are still hiring, should the rest of us put recruiting on hold too?

For sure the employment situation has changed dramatically, but many of the recruiting processes that emerged to address the candidate-centric market still apply. Recruiting involves much more than posting an Ad on a website or a job board. It’s an ongoing process, combining active and passive efforts, to win over the talent to help your business thrive. It requires a strong employer brand with an enviable company culture and with engaged employees happy to say positive things about your organisation.

That means that hiring should never really be “on hold.”

It is mostly required a change in the way we all think about recruiting and what it requires so that when we are ready to hire again, we are ready to attract top talent (remember, your competitors are doing the very same thing).

To prepare the foundation for an immediate start of your recruiting efforts, focus mostly on two important things: employer branding and talent pipelining.

Employer branding Should Not be on Hold

Employer brand, the perception of your company as a good (or bad) place to work. Use the “downtime” to think about how you can improve your image as an employer of choice. Even if you’ve had to lay off staff or have moved to a 100% remote workforce, you can still strengthen your Employer Brand with minimal investment. 

For example:

  • Collect employees testimonials for your social media channels discussing what it’s like to work at your company and how you’re getting through this crisis together.
  • If you’re doing something charitable to support those impacted by COVID-19, share the good news with your stakeholders and your Network.
  • Take advantage of free company profiles offered by many recruiting platforms and encourage satisfied employees to leave positive ratings on review sites.

These small steps will contribute to a stronger employer brand that helps you be ready and easily recruit when you’re ready. 

Talent Pipelining

Even if you aren’t hiring, you should be still in touch with potential candidates to fill future positions. Pipelining is a proactive way to prepare your talent pool for when all systems are back and ready to go.

No one knows when the economic recovery will be complete and what the “new normal” will look like, it is never too early to plan for the future — and changing your mindset doesn’t require a single dollar.

Don’t let your hiring efforts come to a complete stop. Prepare the foundation for hiring now and you’ll be two steps ahead when the “war for talent” will start again.

Blog ITP

By Fabrizio Fornarelli
IT People Australia Pty. Ltd.


List of Courses and Certifications

IT People Australia

Courses and Certifications

By Fabrizio Fornarelli

Your Course to Success


87% of people learning for professional development report career benefits like getting a promotion, a raise, or starting a new career”

Online courses are delivered entirely online. As an online student, you’ll be able to log into an online learning system.

  • Studying online gives you more flexibility. …
  • Flexible schedule and environment. …
  • Lower costs and debts. …
  • Self-discipline and responsibility. …
  • More choice of course topics.

AWS Certification Courses CLICK HERE

Microsoft Certification Courses CLICK HERE


Google IT Support Professional Certificate CLICK HERE

Google IT Automation with Python Professional Certificate CLICK HERE

Cloud Architecture with Google Cloud Professional Certificate CLICK HERE

Data Engineering with Google Cloud Professional Certificate CLICK HERE

IBM Data Science Professional Certificate CLICK HERE

IBM Customer Engagement Specialist Professional Certificate CLICK HERE

IBM AI Engineering Professional Certificate CLICK HERE

IBM z/OS Mainframe Practitioner Professional Certificate CLICK HERE

SAS Programmer Professional Certificate CLICK HERE

UCI Project Management Professional Certificate CLICK HERE

Systems Security Certified Practitioner (SSCP) CLICK HERE

Other Professional Certificates : HERE and HERE

Professional Courses

Leadership and management courses offer resources for both new and seasoned leaders to become more adept at developing employees, inspiring and guiding teams, managing change, and effectively influencing stakeholders across an organization.

Business essentials courses address the foundations of day-to-day business work. From business writing and presentation skills tonetworking, practicing appropriate business etiquette, and communicating effectively, you’ll prepare to start your career or take it to the next level.

Business strategy courses teach you how to model growth and make smart business decisions to achieve long-term business objectives. Business analysts, business development professionals, or anyone interested in business innovation will find these courses relevant.

Finance, Strategy, Communications, Management, Operations, Project Management, Data Analytics, etc.

Software Development, Mobile and Web Development, Computer Security and Network, etc.

Web Development, Mobile Apps, Software Testing, etc.

Data science Specializations and courses teach the fundamentals of interpreting data, performing analyses, and understanding and communicating actionable insights. Study for beginning and advanced learners include qualitative and quantitative data analysis, methods for data manipulation, and machine learning algorithms.

Information Technology (IT) courses and specializations teach cloud computing, cyber security, data management, networking, and more

IT Certifications, Network & Security, Operating Systems, etc.

Personal development Specializations and courses teach strategies and frameworks for personal growth, goal setting, and self improvement. You will learn to manage personal finances, deliver effective speeches, make ethical decisions, and think more creatively.

Leadership, Career Development, Stress Management, etc.

Blog ITP

By Fabrizio Fornarelli
IT People Australia Pty. Ltd.


How to Create the Perfect Resume

How to create the perfect Resume

By Fabrizio Fornarelli

Your resume needs to show that you have the experience, achievements and drive to do the job.

A keyword-rich complete summary is a must : create a strong career summary that communicates what you have done in your career and the value you can provide

Showcase your greatest achievements : Include a “Career Highlights” section to give a brief synopsis of your biggest accomplishments. Quantifiable achievements speak the loudest and make a stronger impact than just a bullet list of text

Your career history should be concise : Focus on your most recent work experience. Don’t go back more than 15 years (you can summarize the earlier stuff). A chronological format is the easiest and most clean-cut way to do this

Career history is more important than education : Education should be at the end of your resume. Include certifications or licenses, especially those relevant to the industry you are applying for. You want to keep them focused on your accomplishments and skillset, not where you went to school or when you graduated


5 - questions of 100

Here is our top resume tips that you should consider in preparing your resume:



Looks matter, and not just during the interview process . If your resume appears slapped together, you’re not going to make a positive first impression and invite the reader to want to read the specific content



Clean and simple is the best. It should be easy to skim and see the progression of your work experience resume advice



Companies are interested in hiring people who can make their organizations better. List accomplishments – not tasks. Your resume should indicate how you’ve created success for your past employers



Ask a friend to review your resume after you run a spell-check to correct simple mistakes that could rule you out of being considered

Blog ITP

By Fabrizio Fornarelli
IT People Australia Pty. Ltd.