Employer branding Should Not be on Hold
Employer brand, the perception of your company as a good (or bad) place to work. Use the “downtime” to think about how you can improve your image as an employer of choice. Even if you’ve had to lay off staff or have moved to a 100% remote workforce, you can still strengthen your Employer Brand with minimal investment.
- Collect employees testimonials for your social media channels discussing what it’s like to work at your company and how you’re getting through this crisis together.
- If you’re doing something charitable to support those impacted by COVID-19, share the good news with your stakeholders and your Network.
- Take advantage of free company profiles offered by many recruiting platforms and encourage satisfied employees to leave positive ratings on review sites.
These small steps will contribute to a stronger employer brand that helps you be ready and easily recruit when you’re ready.
Even if you aren’t hiring, you should be still in touch with potential candidates to fill future positions. Pipelining is a proactive way to prepare your talent pool for when all systems are back and ready to go.
No one knows when the economic recovery will be complete and what the “new normal” will look like, it is never too early to plan for the future — and changing your mindset doesn’t require a single dollar.
Don’t let your hiring efforts come to a complete stop. Prepare the foundation for hiring now and you’ll be two steps ahead when the “war for talent” will start again.